Weekly Selection
Welcome To
Auguste the Label
We started Auguste with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come.
Together, we can create a revolution.
Our story
Inspiring women to cherish themselves and our planet
Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.
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Our values
Our love for mother earth drives us to operate in harmony with nature.
We place eco-friendliness over mass production, using consciously sourced natural fibres while ensuring we work to replenish the resources that we use.
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Magnolia
Dreamy summer
Inspired by an endless summer and the languid summer afternoons spent by the sea, where the sun’s rays illuminate the evening sky. Magnolia is dreamy & carefree; she’s delicate and feminine, playful and angelic; like postcards from summer’s past, she’s nostalgic yet with the excitement of something new.
New collection is coming!
Sonnet Collection
Invite romance into your wardrobe with our latest collection, Sonnet. Lightweight separates are artfully fashioned from merino wool, cashmere and cotton jersey. Evoking a sense of undone elegance with gold accents, bespoke prints and flattering silhouettes - magic is found in the finer details of this collection.
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Shop the look
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Shop the look
Press & Media
As featured in
Made for weekends (and compliments), this memorable maxi is fitted under the bust with a plunging neckline, sweet cap sleeves and desert floral print. This one's not for the faint-hearted. Oh, and did we mention the pockets?
This is a demo store. You can purchase products like this from Auguste the Label.
News
From the blog
What’s your role at Auguste the Label? I’m Head of Marketing & eCommerce. This means… I’m constantly jumping between different sides of my brain – analytical & creative, every single hour. ...
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In conversation with: Brinkley Davies They say to follow your heart, which in Brinkley Davies’ case has led her to big things – the oceans, for one. A marine biologist and environmental conservatio...
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To welcome The Superbloom and celebrate all the love and hard work that went into this collection, we recently gathered the team and headed for a favourite spot in the hinterland: Cape Byron Distil...
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Prefer to try things on? Visit us in store
Brisbane Boutique
- Address: 4b/39 James St, Fortitude Valley QLD 4006
- Phone: (07) 3854 0253
- Hours: Monday - Saturday 9:30am - 5pmSunday 10am - 4pm
Prefer to try things on? Visit us in store
Byron Bay Boutique
- Address: 7/15-19 Fletcher St, Byron Bay NSW 2481
- Phone: (02) 6680 7642
- Hours: Monday - Saturday 9:30am - 5pm
Sunday 10am - 4pm
Join us
@augustethelabel
