About us
Inspire, innovate and act
We are an Australian lifestyle brand
We started Auguste with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come.
Our Story
Inspiring women to cherish themselves and our planet
Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.
Inspirations
Nostalgia and love for retro
Dreamt of in the heart of Byron Bay and founded by Ebony Eagles in 2015, we take inspiration from our favourite eras of fashion: from 70s prints to 80s details to 90s silhouettes, incorporating nostalgia and a love for all things retro to create future vintage pieces.
Designed in Australia
All of our garments are proudly designed here in Australia and produced ethically in our factories around the world.
“As a mother, it is inherent in me to create a future that can be enjoyed for generations to come. In wanting to be a good role model to my two daughters, it is incredibly important to create a business that operates in harmony with the environment.”
Ebony Eagles — Founder and Creative Director
Campaigns
Reduce our environmental impact
With sustainability in mind, our collections are created in campaigns. Instead of producing large quantities of garments at a time, we create smaller, more focused collections to best meet your needs. This approach reduces waste and minimizes the environmental impact of clothing production.
Our stunning muses
@arohaatkinson
@fakander
@dominiquelissa
@natalie_roser
@brookpower
@andicsinger
@renatatognoli_
Visit us in store.
Brisbane Boutique
- Address: 4b/39 James St, Fortitude Valley QLD 4006
- Phone: (07) 3854 0253
- Hours: Monday - Saturday 9:30am - 5pmSunday 10am - 4pm
Byron Bay Boutique
- Address: 7/15-19 Fletcher St, Byron Bay NSW 2481
- Phone: (02) 6680 7642
- Hours: Monday - Saturday 9:30am - 5pm
Sunday 10am - 4pm
Our team favorites
Join us
@augustethelabel
